JEWEL IN THE CROWN
A pub’s outside space is great for attracting business in summer, but what about all those months when they’re lying empty?
An award-winning pub chain is pioneering a new way of attracting extra business, which is proving extremely lucrative.
Kent-Sussex-and-Surrey-based Whiting & Hammond is already known for having embraced the huge success story that is the British gastro pub.
Now, they’re experiencing a big increase in footfall, thanks to a partnership with Oxfordshire-based Crown Pavilions.
“No matter which of our wonderful pubs you wander into, you’re assured of a warm welcome, fantastic food, and a great atmosphere.” says W&H managing director Brian Whiting.
As well as welcoming interiors, the company’s eight award-winning pubs boast some very attractive gardens.
“But while these gardens were bustling in the summer, they were lying empty for the rest of the year,” Brian continues.
“Meanwhile we were turning down bookings, as there were only so many we can accommodate inside. It didn’t make commercial sense, which is why we approached Crown Pavilions.”
With clients that include Duncan Bannatyne, and Gloria Hunniford, Alan Titchmarsh, Champneys Health Spas and European royalty, Crown Pavilions have long been recognized as ‘the’ name in luxury outdoor garden rooms.
“For many years we’ve made it possible for people to entertain outdoors, regardless of the season,” explains co-founder Luke Dejahang. “That’s because our garden buildings are stylish, well constructed, with lighting, heating and an extensive range of high-spec options.”
Despite the British weather, al fresco dining is more popular than ever – a trend that’s been helped along by companies like Crown, which have transformed the humble British garden gazebo into something quite breathtaking.
“But we ‘up the spec’ on everything on just about everything, down to the smallest detail,” Luke add. “So when you invest in a Crown Pavilion, you’re investing in an asset that will withstand many years of heavy usage, which makes them perfect for the hospitality industry”
“When we met with Whiting & Hammond, it quickly became clear that we were on the same wavelength. Whether it was The Little Brown Jug, The Blue Ball, or The King’s Head, every detail was carefully considered. This is exactly how we approach our own business, so we knew this was going to be a great relationship.
Like most high end pub, inn, hotel and restaurant operators, whiting & Hammond was looking for ways to maximize customer numbers, while delivering a first class gastro-pub experience.
“We work with savvy establishments to transform outdoor spaces into sumptuous areas that deliver maximum returns, and where customers can dine in custom and style – that’s key,” Luke insists.
“Our buildings aren’t sheds, nor are they anything like those wooden smoking dens that are springing up everywhere. Our garden buildings are solidly-constructed rooms in their own right, with lighting, heating, canvas side-panels, comfy seating and soft furnishings that ooze style and sophistication.”
It appears that Whiting & Hammond has got their strategy exactly right – now, instead of their gardens lying empty for much of the year, their customers are dining outside in luxury.
“Whiting & Hammond is an example of how a great British pub should be in the modern age,” Luke concludes. “Everyone benefits – the customer from being able to book a table at busy times like weekends, and the establishment from being able to maximize the number of covers it provides.
“I hope we can continue working with W&H, and other pubs that wish to add value and improve the consumer experience, 365 days of the year.”
To find out more about Crown Pavilions, visit www.crownpavilions.com
01491 612 820